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See all ads on AdLibrary →Slate Milk is a shelf-stable, lactose-free, high-protein adult chocolate milk brand founded in 2019 by Northeastern University alumni Manny Lubin and Josh Belinsky — both lactose intolerant and dissatisfied with existing options. Slate launched with three flavors in shelf-stable 12oz cans, using ultrafiltration to remove lactose from real dairy milk while concentrating protein to 20g per can without added protein powder, and with 0g added sugar. The brand appeared on Shark Tank Season 11 (2020) with a prototype and no sales, was rejected, then spent a year reformulating and relaunching successfully. By July 2021, Slate hit $1M ARR. By July 2024, over 15 million cans had been sold. Slate's DTC subscription model and Amazon presence drive LTV, while national grocery expansion has moved the brand into mainstream retail. The shelf-stable can format distinguishes Slate from refrigerated chocolate milk competitors and enables subscription and e-commerce without cold chain logistics. Also searched as Slate.
