Discover Rollover Reaction's top-performing Google/AdMob ads. Analyze creatives, messaging, and campaign performance.
Young Indonesian women who want cruelty-free, pigment-rich multifunctional makeup at mid-range prices.
B2C · Mostly women · Ages 18-24, 25-34 · Mid-market · 51-200 employees · Small business
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See all ads on AdLibrary →Rollover Reaction was founded in 2016 by four friends — Naya Tinanda Nabila, Dinar Amanda, Novianti Haryanto, and Sarah Novia Hartono — as Indonesia's first independent cruelty-free cosmetics brand. The brand's lip-and-cheek multifunctional debut product became an instant hit, establishing a loyal following for its clean, pigment-forward formulas at mid-range prices. Also searched as Rollover.
