Discover Recess's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
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See all ads on AdLibrary →Recess is a New York-based CBD-infused sparkling water and adaptogen brand founded in 2018 by Benjamin Witte. It pioneered the now-ubiquitous pastel calm-brand aesthetic in functional beverages and built a substantial DTC audience through Instagram-first marketing. Its "stress index" real-time campaigns linked product to current events (elections, work stress).
