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Indian women, including Tier 2/3 city shoppers, buying affordable beauty online.
B2C · Mostly women · Ages 18-24, 25-34 · Budget · 1001-10000 employees · Enterprise
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See all ads on AdLibrary →Purplle is a Mumbai-based beauty marketplace founded in 2012 by Manish Taneja and Rahul Dash. India's second-largest beauty platform after Nykaa, it uses AI-driven product recommendations and owns private-label brands including Faces Canada and NY Bae, with a strong Tier 2/3 city presence.
