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See all ads on AdLibrary →Pluto Pillow is a Los Angeles-based DTC pillow brand founded in 2018 by Kevin Li and Susana Saeliu. The brand pioneered data-driven pillow personalization — each pillow is built to order based on a multi-question quiz about the buyer's body stats, sleep position, and firmness preference. Named CNN's Best Overall Pillow for 2023. Also searched as Pluto.
