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See all ads on AdLibrary →Plunge is a Truckee, CA-based home cold plunge tub company founded in 2020 by Michael Garrett and Ryan Duey. Starting from a garage prototype and a damaged $100 bathtub, Plunge grew to $100M+ in DTC revenue within 4 years by capitalizing on the cold therapy trend driven by Wim Hof, Andrew Huberman, and biohacking influencers. Their tubs feature a built-in chiller for precise temperature control.
