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See all ads on AdLibrary →Plum Goodness is India's first 100% vegan and cruelty-free beauty brand, founded in 2014 by Shankar Prasad — an IIT-ISB graduate and ex-Hindustan Unilever cosmetic scientist. Operating through parent company Pureplay Skin Sciences, Plum offers skincare, haircare, and colour cosmetics with fully transparent ingredient lists and multiple ethical certifications. Also searched as Plum.
