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See all ads on AdLibrary →Noom is a New York-based psychology-based weight loss app founded in 2008 by Artem Petakov and Saeju Jeong. The app uses behavioral psychology, food logging, and coaching to drive sustainable weight loss. Noom became a landmark paid media case study for quiz-funnel DTC marketing, spending billions on Facebook, Instagram, and Google to build a multi-billion-dollar subscription business.
