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Skincare-savvy shoppers wanting fragrance-free, ingredient-led body care.
B2C · Ages 25-34, 35-44 · Premium · 51-200 employees · Small business
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See all ads on AdLibrary →Nécessaire was co-founded in 2018 by Nick Axelrod-Welk and Randi Christiansen in New York. The brand applies facial skincare ingredient rigor (niacinamide, hyaluronic acid, vitamins) to fragrance-free body care, pioneering the 'body skincare' category. Available at Sephora, Goop, Nordstrom, and DTC.
