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See all ads on AdLibrary →MaryRuth Organics is a vegan liquid vitamin and supplement brand founded in 2014 by MaryRuth Ghiyam, who built the company from scratch while managing personal financial hardship after her father's death. The brand's 130+ SKU range covers liquid vitamins for infants, toddlers, children, and adults — all vegan, non-GMO, and gluten-free — sold primarily DTC and on Amazon. MaryRuth's is notable for its explosive TikTok Shop performance in 2024-25: the brand experienced 220% year-over-year growth with 58% of views linked to TikTok Shop content, participating in TikTok Super Brand Day in January 2025. The brand has grown to over $100M in annual revenue, entirely bootstrapped with no outside investment. Target, Whole Foods, and Amazon round out the retail presence. MaryRuth Organics became the canonical case study of a legacy DTC supplement brand successfully reinventing its growth engine through social commerce.
