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See all ads on AdLibrary →Just Russel launched in Belgium in 2020 with a focus on breed-specific personalised dog and cat food delivered directly to the customer. By removing pet-store margins, the brand saves customers up to 30% versus equivalent premium food. The brand grew 4,483% to win Deloitte Digital Commerce Fast 50 and now serves 100,000+ customers across four countries. Also searched as Just.