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Premium, organic-minded shoppers who want raw fair-trade coconut water.
B2C · Ages 25-34, 35-44 · Premium · 51-200 employees · Mid-market
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See all ads on AdLibrary →Harmless Harvest was founded in 2009 by Douglas Riboud and Justin Guilbert. The brand produces raw organic coconut water that naturally turns pink due to antioxidant content. It is fair-trade certified and sources from Thailand. Danone acquired the brand in 2021. It is the premium leader in the coconut water segment. Also searched as Harmless.
