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See all ads on AdLibrary →Ghia is a New York-based non-alcoholic aperitif founded in 2020 by Melanie Masarin (former Glossier). It uses a Mediterranean botanical formula — gentian, yuzu, rosemary — and a minimalist can design that earned it Vogue, WSJ, and New York Times coverage at launch. Available DTC, at Whole Foods, Erewhon, and Total Wine.