Betty Booze is Blake Lively's premium low-ABV RTD cocktail line, launched in 2023 as a logical extension of her Betty Buzz non-alcoholic mixer brand — bringing the same sophisticated flavor sensibility into the canned spirits-based cocktail category.
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See all ads on AdLibrary →Betty Booze is a line of premium low-alcohol (4.5% ABV) sparkling ready-to-drink cocktails launched in July 2023 by Blake Lively as an extension of her non-alcoholic mixer brand Betty Buzz. The debut range includes three 12oz can flavors: Sparkling Tequila with Lime Shiso, Sparkling Tequila with Oak Smoked Lemonade, and Sparkling Bourbon with Apple Ginger Sour Cherry, retailing at $14.99 for a 4-pack. Betty Booze launched in key US markets with rapid national expansion through Total Wine and other major off-premise retailers. The brand sits in the premium spirits-based RTD segment, competing against category leaders like High Noon and Cutwater. In 2025, the brand expanded with its first vodka RTD range. The brand's dual presence — premium craft flavors paired with Blake Lively's lifestyle platform — positions it above mass RTD but below ultra-premium canned cocktail brands. Also searched as Betty.
Betty Booze benefits from the brand equity accumulated by Betty Buzz — Lively's non-alcoholic sparkling mixer brand, which built a premium reputation before the RTD line launched. This means Betty Booze entered the market with a pre-existing audience of flavor-forward, lifestyle-conscious buyers rather than starting from zero. Advertising leans heavily on Blake's personal social platforms and press moments — her celebrity profile drives earned media that most RTD brands spend millions to manufacture. Paid campaigns focus on retail availability moments and new SKU launches, with creative that emphasizes the quality of ingredients (real lime shiso, oak smoked lemonade, apple ginger sour cherry) rather than the low-ABV angle. See Betty Booze's current campaigns on the Betty Booze ad library.
Instagram is the brand's natural home, where the aesthetic of the cans — elegant, minimal, premium — translates well to feed and Stories formats. Creative typically shows the product in outdoor entertaining, poolside, or picnic contexts, reinforcing the 'elevated occasion' positioning. Blake Lively's personal Instagram appearances with the product generate significant organic reach that is subsequently amplified with paid spend. Facebook targets the spirits and premium beverage adjacent audiences — followers of Ketel One Botanical, High Noon, and similar crossover brands. The brand uses cocktail recipe content to drive engagement and reduce the purchase friction of 'what do I do with this' by showing the cans as a ready solution for specific occasions.
Betty Booze copy is built on the same tone as Betty Buzz: witty, warm, and premium without being pretentious. The brand leans into the flavor complexity angle — Lime Shiso and Oak Smoked Lemonade aren't craft beer descriptions, they're positioning signals that tell the buyer this is a considered product. Low-ABV is addressed obliquely rather than as a selling proposition: the emphasis is on 'something special to drink' rather than 'drinking less'. Copy for new vodka SKUs extends into fresh, citrus-forward territory. The Betty name creates a playful irreverence — a nod to the kind of woman who drinks well but doesn't take herself too seriously.
Betty Booze demonstrates the compounding value of building an ecosystem rather than a single product. Betty Buzz established brand trust with non-drinkers and sober-curious consumers; Betty Booze monetized that trust with drinkers in the same audience. The lesson: build your customer relationship before you build your full product range. The brand also shows how a celebrity founder's irony-defying public profile (Blake Lively doesn't drink, yet launched an alcohol brand) can generate enormous earned media — the controversy itself is a PR asset. For RTD marketers, Betty Booze is a reminder that flavor differentiation is table stakes; distribution relationships and celebrity-driven awareness are the real moat in a crowded category.
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