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See all ads on AdLibrary →Betty Booze is a line of premium low-alcohol (4.5% ABV) sparkling ready-to-drink cocktails launched in July 2023 by Blake Lively as an extension of her non-alcoholic mixer brand Betty Buzz. The debut range includes three 12oz can flavors: Sparkling Tequila with Lime Shiso, Sparkling Tequila with Oak Smoked Lemonade, and Sparkling Bourbon with Apple Ginger Sour Cherry, retailing at $14.99 for a 4-pack. Betty Booze launched in key US markets with rapid national expansion through Total Wine and other major off-premise retailers. The brand sits in the premium spirits-based RTD segment, competing against category leaders like High Noon and Cutwater. In 2025, the brand expanded with its first vodka RTD range. The brand's dual presence — premium craft flavors paired with Blake Lively's lifestyle platform — positions it above mass RTD but below ultra-premium canned cocktail brands. Also searched as Betty.
