Discover Cult Beauty's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
Beauty insiders who discover prestige and emerging brands via editorial curation.
B2C · Mostly women · Ages 25-34, 35-44 · Premium · 201-1000 employees · Enterprise
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See all ads on AdLibrary →Cult Beauty was co-founded in 2007 in London by Jessica DeLuca and Alexia Inge as a curated online retailer for prestige and emerging beauty brands. Its editorial-first discovery model attracted a loyal beauty-insider audience. THG acquired Cult Beauty for approximately £275m in 2021, integrating it into its global beauty e-commerce network. Also searched as Cult.
