Cannabis vapes are pods, cartridges and disposables sold in legal markets to adult consumers. The category includes multi-state operators and design-led labels. Curaleaf, Stiiizy, Dosist, Beboe, Pure Beauty, Tribe Tokes, Caliva and Nug Inc all appear here. Because major ad platforms restrict cannabis promotion, the ads you can find are limited and often indirect. That makes them worth studying: they show how brands build identity, trust and recognition under tight rules.
Beboe is a Los Angeles luxury cannabis brand founded in 2017 by Clement Kwan (fashion industry) and Scott Campbell (celebrity tattoo artist), widely described as the 'Hermès of cannabis.' Known for rose-gold vape pens and pastel-coloured edible tins designed as luxury accessories, Beboe was acquired by Harvest Health & Recreation in 2019 and continues operating in California and Colorado.
Caliva is a San Jose-founded vertically integrated cannabis company backed by celebrity entrepreneur Jay-Z, who serves as Chief Visionary Officer. Operating licensed cultivation, manufacturing, and retail dispensaries in California, Caliva offers premium flower, vapes, and edibles with same-day delivery across the Bay Area.
Curaleaf is a Wakefield, Massachusetts-founded multi-state cannabis operator and one of the world's largest cannabis companies by revenue. Operating 20+ US states with brands including Select (vapes), Curaleaf dispensaries, and international operations across Europe and Australia, the company trades on the Canadian Securities Exchange (CURA).
Dosist is a Los Angeles cannabis wellness brand founded in 2016, producing dose-controlled vape pens engineered for specific effects: Calm, Sleep, Bliss, Arouse, Passion, and Relief. Each pen delivers a precise 2.25mg THC dose per 3-second inhalation. The brand uses pharmaceutical-grade minimalist design to position itself as a wellness device company rather than a traditional cannabis brand.
Mood (mood.com) was founded in 2022 by Jake Antifaev and David Charles. The brand operates as an online ecommerce dispensary selling hemp-derived THC, THCA, and Delta-9 products, built around the DTC model with 200+ team members.
NUG Inc is an Oakland-founded vertically integrated California cannabis company established in 2014. Operating an equity-owned dispensary and California's first licensed cannabis consumption lounge, NUG grows premium cannabis in an Oakland indoor facility and distributes its own vapes, flower, concentrates, and edibles across California. Also searched as Nug.
Pure Beauty is a Los Angeles cannabis brand founded in 2018, known for its stark minimalist packaging, gender-neutral positioning, and sustainably grown California flower. Founded by Imelda Walavalkar and Mindy C. Bissell, it operates a flagship retail location and distributes through California licensed dispensaries, with strong editorial press in Vogue and the New York Times.
STIIIZY is a Los Angeles-founded cannabis brand established in 2017, known for its proprietary pod-and-battery vape system that creates a closed hardware ecosystem. It is one of California's top-selling cannabis brands, operating destination flagship stores in Los Angeles, San Francisco, and Las Vegas with retail-as-brand-experience design.
TribeTokes is a New York City-based female-founded cannabis and hemp vape brand, launched in 2017 by Degelis Pilla and Kymberly Byrnes. The brand sells additive-free vapes, gummies, THCa flower, and CBD topicals DTC and wholesale. TribeTokes built a multi-million dollar DTC operation over 100,000 customers by positioning cannabis as a clean wellness category. Also searched as Tribe.
Direct product promotion is restricted on most large ad platforms, so cannabis brands lean on brand-building, lifestyle and compliance-safe language. Expect clean packaging shots, design-forward imagery, retail and event announcements and wellness framing rather than overt sales pitches. Positioning is how brands separate. Dosist focuses on effect-based dosing and a wellness tone. Beboe and Pure Beauty use luxury and minimalist design to appeal to style-led buyers. Stiiizy builds around a proprietary pod system and a recognizable brand. Tribe Tokes speaks to clean, additive-free preferences. Curaleaf, as a multi-state operator, runs broader corporate and retail messaging. Because hardware matters, many brands emphasize ease of use and consistency: a pod that clicks in, a battery that works every time. Content often ties to local stores, delivery services such as Caliva, or lounges such as Nug Inc, and avoids claims about effects or health outcomes.
First, note what is allowed to run. The set of live ads shows you where the line currently sits for each platform and region. Compare how brands phrase product references and whether they point to a store, a delivery service or a brand site. Second, compare identity. Wellness, luxury, street culture and clean-label are distinct lanes. Group the brands you track by lane and see which are crowded. Third, look at format. Static brand imagery, short clips of store openings, and event promotion often outnumber product videos. That is a signal of how marketers adapt to restrictions. Always check local law and platform policy before copying any approach. Use the ads as research into positioning and tone, not as a template for claims. Cannabis rules differ widely by state and country, and policies change.
Major platforms restrict cannabis promotion, so what appears is often brand, lifestyle or store content rather than direct sales. Rules vary by region and change over time, so check current policies before running anything yourself. Filter by date, country and format in AdLibrary to see which creative has stayed in rotation, then save the strongest examples to compare hooks, proof and offers.
The category includes Curaleaf, Stiiizy, Tribe Tokes, Pure Beauty, Beboe, Dosist, Caliva and Nug Inc, covering multi-state operators and design-led labels. Open any brand page to see its ads, then compare hooks, formats and offers side by side to see how each brand positions itself against the others in the category.
Through positioning: wellness and dosing (Dosist), luxury design (Beboe, Pure Beauty), proprietary hardware (Stiiizy) and clean ingredients (Tribe Tokes). Packaging, tone and retail context carry the message because direct claims are limited. Filter by date, country and format in AdLibrary to see which creative has stayed in rotation, then save the strongest examples to compare hooks, proof and offers.
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