TribeTokes is a women-founded hemp and cannabis vape brand from NYC, launched in 2017. It sells clean-ingredient vapes and edibles DTC under a wellness-first brand voice.
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See all ads on AdLibrary →TribeTokes is a New York City-based female-founded cannabis and hemp vape brand, launched in 2017 by Degelis Pilla and Kymberly Byrnes. The brand sells additive-free vapes, gummies, THCa flower, and CBD topicals DTC and wholesale. TribeTokes built a multi-million dollar DTC operation over 100,000 customers by positioning cannabis as a clean wellness category. Also searched as Tribe.
TribeTokes leverages its hemp-derived product line to access paid platforms unavailable to dispensary-only cannabis brands. Their strategy combines influencer marketing with wellness creators, DTC paid social on compliant platforms, and direct email marketing to their customer base. Female empowerment and clean-ingredient messaging differentiate them. See TribeTokes ads on AdLibrary.
TribeTokes navigates Meta's cannabis restrictions through hemp-forward positioning and lifestyle creative. Ads feature product photography, wellness benefit framing, and community-building content rather than explicit THC references. Female-led brand identity is prominent in creative. Targeting focuses on female wellness shoppers, yoga and meditation communities, and CBD/hemp enthusiasts.
Core copy themes: clean ingredients ('no cutting agents, no additives'), women's empowerment ('built by women, for everyone'), and wellness positioning ('plants over pills'). Product quality and lab testing are frequently mentioned. Community identity ('the Tribe') is invoked to build brand loyalty beyond transactional purchasing.
TribeTokes shows how regulated-category brands can build DTC scale by emphasizing the hemp/wellness classification of their products, which unlocks ad platforms closed to traditional cannabis. The female-founded, clean-ingredient positioning creates a defensible brand identity in a commoditizing vape market.
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