50 Claude Prompts for Marketers: Copy, Research, Ads, Email, SEO
A curated library of 50 copy-pasteable Claude prompts for marketers — organized into six sections covering ad copy, competitor research, SEO, email, analytics, and brand strategy.

Sections
Most marketers treating Claude like Google get back what Google would have given them — generic output, zero lift. The prompt is the work. A 20-word generic instruction produces a 500-word generic draft. A 120-word prompt with a defined audience, a named constraint, and an explicit output format produces something your team can actually ship.
This library is 50 battle-tested Claude prompts for marketers, organized by use case. Each uses [BRACKETED VARIABLES] to replace — the more specific your input, the better the output.
TL;DR: Claude prompts for marketers work best when you define audience, constraint, and format in the prompt itself. This library covers ad copy, competitor research, SEO, email, analytics, and brand strategy — 50 prompts, all copy-pasteable with fill-in variables.
How to use Claude prompts for marketers effectively
These prompts are designed to be dropped directly into Claude — no reformatting required. Before you start, set up a Claude Project with a system prompt that defines your brand voice, target audience, and product category. Something as simple as "You are a senior performance marketer for [BRAND], a DTC [CATEGORY] brand targeting ICP. Our tone is [TONE]. Always prioritize clarity over cleverness" will dramatically improve output across every session.
Every prompt uses [BRACKETED VARIABLES] for the inputs you supply. The more specific you are, the better the output. Instead of [PRODUCT] being "our supplement," write "AG1 — a daily all-in-one greens powder, $79/month subscription." Specificity is the actual work.
Treat Claude as a collaborator, not a vending machine. The best use pattern: run the prompt, get a first draft, then immediately follow up — "Which of these headlines is weakest, and why? Rewrite it." Iteration inside a single conversation thread compounds context and produces better results than generating fresh output each time.
Claude prompts for Facebook ads and ad copy
Strong ad copy comes from constraint, not freedom. These prompts force specific output formats, character limits, and tonal requirements so Claude produces work that is immediately usable — not a starting point that requires another hour of editing.
1. Pain-agitation-solution Facebook ad
Use when: you need a complete primary text ad built on a clear problem the audience has.
You are a direct-response copywriter writing Facebook primary text for [PRODUCT].
Target audience: [ICP — age, job title, key frustration].
The core pain is: [PAIN POINT].
Write a 150-word Facebook primary text ad in pain-agitation-solution structure:
1. Open with the pain in one punchy sentence (no questions).
2. Agitate for 2-3 sentences — make the reader feel the cost of not solving this.
3. Introduce the product as the solution in 2 sentences.
4. Close with a single-sentence CTA.
Do not use exclamation marks. Avoid the words "transform," "oversell," "silver-bullet."
Output: one complete ad block, no commentary.
2. Headline matrix from a single hook
Use when: you have one strong hook and want coverage across formats and lengths.
You are writing ad headlines for [PRODUCT] targeting [ICP].
Winning hook: [HOOK SENTENCE].
Generate a matrix of 15 headline variants:
- 5 under 40 characters (Facebook headline / Google RSA)
- 5 between 40–70 characters (YouTube title / DTC landing page)
- 5 that flip the hook into a question, a statistic, or a bold claim
For each, label the type and character count.
No fluffy openers. Every headline should be able to stand alone.
3. UGC script for a 30-second video
Use when: briefing a creator or testing a new angle with UGC ads.
Write a UGC-style 30-second video script for [PRODUCT].
Creator persona: [AGE, GENDER, LIFESTYLE — e.g., "28-year-old female, remote worker, fitness-curious"].
Core message: [SINGLE BENEFIT OR CLAIM].
Tone: conversational, real — not polished or corporate.
Structure:
0–3s: hook (visual action + spoken line, must stop the scroll)
3–20s: problem → solution story in first person
20–28s: proof point (result, before/after, or demonstration)
28–30s: CTA
Format as a shooting script with [VISUAL] and [VOICEOVER] labeled per segment.
4. Five-variant CTA button copy
Use when: A/B testing landing page buttons and you have exhausted obvious options.
Product: [PRODUCT]
Offer: [SPECIFIC OFFER — e.g., "30-day free trial, no credit card"]
Primary customer objection to clicking: [OBJECTION]
Write 5 CTA button variants:
1. Value-led (what they get)
2. Action-led (what they do)
3. Urgency-led (time or scarcity)
4. Objection-reversing (addresses the fear directly)
5. Curiosity-led (implies something unknown)
Max 6 words per button. Label each with its type.
5. Competitor conquest ad
Use when: targeting cold traffic currently using a competitor product.
I am writing a Facebook ad targeting users of [COMPETITOR PRODUCT].
My product: [YOUR PRODUCT].
Key differentiation: [2–3 CONCRETE DIFFERENCES — price, feature, experience].
Write a 120-word primary text ad that:
- Opens by acknowledging what the competitor does well (one sentence — no negativity)
- Pivots to a specific gap or limitation users commonly feel
- Positions your product as the natural next step
- Ends with a soft CTA focused on comparison or switching
Tone: confident, not arrogant. No direct competitor name-calling.
6. Advertorial opening hook
Use when: writing a native ad or advertorial that must not read like an ad.
I am writing an advertorial for [PRODUCT] targeting [ICP].
The content angle is: [TOPIC — e.g., "why most people never fix their sleep"].
Write 4 alternative opening paragraphs (100–120 words each) for this advertorial.
Each must:
- Read like editorial journalism, not marketing copy
- Create curiosity or tension that demands the next paragraph
- Plant the problem the product solves without naming the product
Label each with its narrative device: anecdote, statistic, contrarian claim, or scene-setting.
7. Product page above-the-fold copy
Use when: rewriting a PDP hero section and need headline + subhead + bullet variants.
Product: [PRODUCT NAME]
Primary benefit: [BENEFIT]
Secondary benefits: [LIST 3]
Target buyer: [ICP]
Price point: [PRICE]
Write 3 full above-the-fold copy sets, each containing:
- Hero headline (under 10 words)
- Subheadline (one sentence, 15–25 words, elaborates on headline)
- 3 bullet points (benefit-first, max 8 words each)
Variant 1: lead with outcome
Variant 2: lead with mechanism (how it works)
Variant 3: lead with social proof or authority signal
No generic openers like "Introducing" or "Meet."
8. Rewrite weak copy using the "so what" filter
Use when: existing copy is vague or feature-heavy and needs to be customer-benefit-focused.
I am going to paste copy that needs to be rewritten. For each sentence or bullet, apply the "so what?" filter repeatedly until you reach a real customer outcome. Then rewrite the copy with only the final-level benefit.
Rules:
- Do not add claims that are not implied by the original
- Keep the same approximate length
- Use second-person ("you," "your")
- No marketing clichés
Original copy:
[PASTE COPY HERE]
Claude prompts for competitor and market research
Understanding what competitors are running — and why — is one of the highest-value activities a performance marketer can do. These prompts help you extract signal from ad creative, positioning statements, and landing pages. For deeper workflows, see our guide on competitor ad research strategy.
9. Competitor ad analysis framework
Use when: you have pulled a set of competitor ads and need structured analysis.
I am going to paste descriptions of [NUMBER] ads from [COMPETITOR].
For each ad, analyze and output:
1. Hook type (question / statistic / bold claim / narrative / curiosity gap)
2. Primary emotion targeted (fear, aspiration, frustration, social proof, urgency)
3. Funnel stage implied (awareness / consideration / conversion)
4. Unique mechanism or claim used
5. Estimated audience this would resonate with most
After all individual analyses, give me:
- The 2–3 dominant creative patterns this brand relies on
- The gaps or angles they are NOT addressing
- One positioning opportunity for a competitor brand
Ads:
[PASTE AD DESCRIPTIONS OR COPY HERE]
10. Positioning gap finder
Use when: mapping your category to find whitespace.
Category: [PRODUCT CATEGORY]
Key players: [LIST 5–8 COMPETITORS AND THEIR CORE POSITIONING IN ONE SENTENCE EACH]
My product: [YOUR PRODUCT AND ITS CURRENT OR DRAFT POSITIONING]
Analyze the positioning landscape and identify:
1. The 3 most overcrowded positioning territories (where everyone says the same thing)
2. The 3 most underserved positioning angles — things true buyers care about that no brand is leading with
3. Which of those angles my product can credibly own based on its actual attributes
4. A one-sentence positioning statement for each credible angle
Base your analysis on the data I provided. Flag any assumptions you are making.
11. ICP expansion from a competitor's review set
Use when: using customer reviews to discover new audience segments or use cases for your ideal customer profile.
I am going to paste customer reviews for [COMPETITOR PRODUCT]. Your task is to extract ICP insights.
For each distinct customer persona you identify in the reviews:
- Describe the persona in 3 sentences (demographics, situation, motivation)
- List the top 2 jobs-to-be-done they are hiring this product for
- Note the language they use to describe their problem (direct quotes preferred)
- Flag if this persona is underserved or if they express unmet needs
After analysis:
- Identify the persona most underserved by the current product
- Suggest one product or messaging angle that would convert this persona more effectively
Reviews:
[PASTE REVIEWS]
12. SWOT from a competitor landing page
Use when: reverse-engineering a competitor's conversion strategy.
I am going to paste the full copy of a competitor landing page. Produce a strategic SWOT:
Strengths: What are they doing exceptionally well in their messaging and conversion flow?
Weaknesses: Where are there gaps, vague claims, or missed objections?
Opportunities: What angles or proof points are they leaving on the table?
Threats: What does this page tell you about how they plan to attack the market?
Then write: "If I were their CMO, the one thing I would change immediately is ___"
Landing page copy:
[PASTE COPY]
13. Market sizing prompt for a new campaign
Use when: making the case internally for a new audience or channel investment. If you are working out CAC and LTV assumptions, the LTV Calculator and CPA Calculator will sanity-check your numbers.
Product: [PRODUCT]
Target audience segment: [SEGMENT — be specific: "US-based freelance designers aged 25–40"]
Channel being evaluated: [CHANNEL]
Help me build a rough market sizing argument using:
1. Estimated total addressable audience on this channel (state your assumptions clearly)
2. Realistic reach and CPM range based on this audience's characteristics
3. Estimated conversion funnel (CTR, landing page CVR, close rate — use conservative benchmarks)
4. Implied CAC range at those benchmarks
5. Break-even analysis if my current LTV is [LTV]
Present this as a one-page investment memo a non-marketer could read.
14. Category entry points analysis
Use when: identifying when and why buyers enter your category.
Category: [PRODUCT CATEGORY]
Customer: [ICP]
Identify 8–10 category entry points — the specific triggering events, life moments, or frustrations that cause someone to start searching for a solution in this category.
For each entry point:
- Describe the trigger event in one sentence
- Write the exact Google search query this person would type
- Rate the urgency level (1–5)
- Suggest the best ad format and message angle to capture this moment
Prioritize by conversion potential (combination of urgency and volume).
15. Messaging audit against a competitor
Use when: stress-testing your positioning against a specific rival.
My product: [PRODUCT]
My current homepage headline and subhead: [PASTE]
Competitor: [COMPETITOR]
Their homepage headline and subhead: [PASTE]
Evaluate head-to-head:
1. Who wins on clarity? (Which message is faster to understand?)
2. Who wins on differentiation? (Which message is more distinct from the category?)
3. Who wins on desire? (Which message creates stronger wanting?)
4. What is my single biggest vulnerability if a prospect sees both pages?
5. Write a revised headline and subhead for my product that wins on all three dimensions.
Claude prompts for SEO content
Content that ranks is built around what searchers actually want — not what brands want to say. These prompts help you plan, structure, and write SEO content with Claude handling the analytical heavy lifting. For a full briefing workflow, see our piece on structured creative research and ad hypotheses.
16. Full SEO content brief
Use when: briefing a writer (or yourself) on a new article.
Target keyword: [PRIMARY KEYWORD]
Secondary keywords: [LIST 3–5]
Search intent: [INFORMATIONAL / COMMERCIAL / TRANSACTIONAL]
Target audience: [ICP]
Desired outcome: [WHAT DO YOU WANT THE READER TO DO?]
Write a complete content brief:
1. Title tag (55–60 characters)
2. Meta description (150–160 characters)
3. Article angle (why this article, why now, why from us)
4. Recommended H1 (different from title tag)
5. Outline: H2s and H3s with 1–2 sentence description of each section
6. Key claims or data points to include
7. 3 competitor articles to differentiate from (describe what they likely cover)
8. Internal linking opportunities
9. Word count recommendation with justification
17. FAQ schema content from a keyword cluster
Use when: generating FAQ sections for existing pages to capture PAA positions.
Page topic: [TOPIC]
Target keyword cluster: [LIST 5–10 RELATED KEYWORDS]
Generate 8 FAQ entries optimized for this page. For each:
- Write the question in natural language (how a real person would ask it)
- Write a 40–60 word answer that directly answers the question, includes the keyword naturally, and ends with a clear next step or implication
- Flag if this question is likely to appear in a "People Also Ask" box
Format as ready-to-paste FAQ schema JSON-LD after the plain-text version.
18. Topical authority content cluster
Use when: building a content moat around a core topic.
Core topic: [TOPIC]
My site: [SITE/BRAND DESCRIPTION]
Target audience: [ICP]
Build a full topical authority content cluster:
1. Pillar page title and angle (the comprehensive hub)
2. 8 cluster articles: title, primary keyword, search intent, and 2-sentence description each
3. 3 "anti-articles" — topics adjacent to this cluster that we should NOT write (low intent, high competition, off-strategy)
4. Internal linking structure: which cluster articles link to the pillar, and to each other
5. Estimated difficulty rating for each piece (easy / medium / hard) based on likely SERP competition
Format as a planning table I can drop into a project management tool.
19. Meta title and description batch rewrite
Use when: doing a site-wide meta audit and need bulk rewrites.
I am going to paste a list of pages with their current title tags and meta descriptions. For each, write:
- A new title tag (55–60 characters, include primary keyword near the front, no click-bait)
- A new meta description (150–160 characters, include a benefit and a CTA, no keyword stuffing)
Rules:
- Every title must be unique
- Do not repeat the same CTA across descriptions
- Flag any pages where the current URL slug does not match the optimized keyword target
Pages:
[PASTE PAGE LIST]
20. Content refresh brief for a declining article
Use when: a previously ranking article has dropped and needs reviving.
Article URL: [URL]
Current ranking position: [POSITION] for keyword [KEYWORD]
Publish date: [DATE]
Current word count: [COUNT]
I am going to paste the current article content. Your task:
1. Identify the top 3 reasons this article may be declining (freshness, intent mismatch, thin sections, missing entities)
2. List 5 specific additions or updates that would address those issues
3. Identify 2 sections that should be cut or shortened
4. Write a revised introduction (150 words) that better matches current search intent
5. Suggest 3 new internal or external links that would increase topical depth
Current article:
[PASTE ARTICLE]
21. Programmatic content template
Use when: building scalable SEO pages for location, use-case, or comparison variations.
Page type: [LOCATION / USE-CASE / COMPARISON / VS]
Template goal: rank for "[KEYWORD] + [VARIABLE]" where the variable is [LIST OF VARIABLES]
Build a programmatic content template:
1. Title tag formula (with [VARIABLE] placeholder)
2. H1 formula
3. Introduction paragraph template (100 words, with [VARIABLE] slots marked)
4. 4 H2 sections with content formulas for each
5. FAQ section with 3 questions (some static, some [VARIABLE]-dependent)
6. Meta description formula
For each formula, show one fully filled example using [EXAMPLE VARIABLE].
Flag which sections require human review vs. can be fully auto-generated.
22. Listicle outline optimized for featured snippets
Use when: targeting a "best of" or "top X" keyword where a list snippet is the likely format.
Target keyword: [KEYWORD — e.g., "best CRM for freelancers"]
Search intent: comparison / recommendation
Target reader: [ICP]
Write a 10-item listicle outline optimized for a featured snippet:
- Ordering logic (what determines rank 1 vs. rank 10)
- For each item: name, one-sentence description (snippet-optimized: starts with the item name, under 30 words), and the key differentiator
- Intro paragraph (50 words, directly states what the list covers and why)
- H2 naming convention for each entry
- Suggested meta title and description
Format the list section in markdown table format as well (alternative snippet type).

Claude prompts for email and lifecycle marketing
Email is where revenue is made or lost over the long term. These prompts cover acquisition welcome flows, retention sequences, and the unglamorous but high-ROI work of reactivation. Ad fatigue drives audience costs up — email is where you protect the margin.
23. Welcome email sequence (5-part)
Use when: building or rebuilding a new subscriber or customer onboarding flow.
Product: [PRODUCT]
Customer just did: [TRIGGER ACTION — e.g., "purchased for the first time" or "signed up for free trial"]
Primary goal of this sequence: [GOAL — activate, educate, convert, upsell]
Brand tone: [TONE]
Write a 5-email welcome sequence. For each email:
- Subject line (A and B variant)
- Preview text
- Email body (150–200 words)
- Primary CTA
- Send timing relative to trigger
Email 1: Welcome + immediate value
Email 2: Address the #1 new user mistake or misconception
Email 3: Social proof (case study, review, or story)
Email 4: Product education — show a feature or use case they may have missed
Email 5: Soft sell or upgrade push
Use [FIRST NAME] for personalization tokens.
24. Win-back sequence for churned customers
Use when: reactivating subscribers or customers who have gone cold.
Product: [PRODUCT]
Churn definition: [HOW LONG THEY HAVE BEEN INACTIVE]
Average order value: [AOV]
Top churn reason (if known): [REASON OR "unknown"]
Write a 3-email win-back sequence:
Email 1 (send at [X] days inactive): Re-engagement hook — do not mention they churned, lead with value
Email 2 (send [X+7] days): Acknowledge the silence, offer an incentive ([OFFER])
Email 3 (send [X+14] days): Final "should we say goodbye?" — create urgency, make unsubscribing feel like a real loss
For each: subject line, preview text, 120-word body, CTA.
Keep the tone warm, not desperate.
25. Subject line battery for a promotional email
Use when: split-testing a sale, launch, or seasonal send.
Promotion: [PROMOTION — e.g., "20% off sitewide, 48 hours only"]
Product category: [CATEGORY]
Audience: [SEGMENT — e.g., "buyers who purchased 60+ days ago"]
Write 12 subject line variants organized by strategy:
- 3 urgency/scarcity
- 3 curiosity/mystery
- 3 direct value (state the offer)
- 3 personalized or conversational
For each, include a preview text that complements (does not repeat) the subject.
Label each with its psychological trigger.
Flag your top 2 picks and explain why.
26. Post-purchase email to drive review
Use when: building social proof through systematic review collection.
Product: [PRODUCT]
Send timing: [X days after delivery confirmation]
Review platform: [PLATFORM — Shopify Reviews, Trustpilot, Google, etc.]
Average buyer: [ICP]
Write an email that drives review submission:
- Subject line that does not mention "review" or "feedback" (too clinical)
- Opening that references the specific product or purchase without being creepy
- 3-sentence bridge: acknowledge they have now had time to try it, make them feel their review matters to other buyers like them
- CTA to the review platform
- Fallback: if they had a bad experience, here is how to reach us first
Total email length: under 120 words.
27. Abandoned cart sequence (3 emails)
Use when: building or optimizing a core abandoned cart flow.
Product: [PRODUCT]
Price point: [PRICE]
Top 3 reasons someone might not buy: [LIST]
Do we have an offer to include? [YES — OFFER / NO]
Write a 3-email abandoned cart sequence:
Email 1 (1 hour after abandon): Gentle reminder, no pressure, show the product
Email 2 (24 hours): Address the most common objection — handle it without discounting if possible
Email 3 (48–72 hours): [Include offer if YES / Create urgency without discount if NO]
For each: subject, preview text, body (under 150 words), CTA.
Do not use "You left something behind" as the subject — give me something more original.
28. Re-permission email for a cold list
Use when: cleaning a list before a major campaign to protect deliverability.
List age: [HOW OLD IS THE COLD SEGMENT]
Last campaign performance: [OPEN RATE, CLICK RATE]
Brand: [BRAND NAME]
Tone: [TONE]
Write a re-permission email that:
- Opens with radical honesty: it has been a while, things may have changed
- Quickly re-states what value subscribers get by staying on the list
- Gives an unmissable CTA to "stay subscribed" (confirm preference)
- Sets expectations: if they do not click, they will be removed in [X] days
- Is under 100 words total
Also provide: subject line, preview text, and the plain-text unsubscribe/confirm button label.
Claude prompts for analytics and reporting
Data only becomes strategy when someone translates it. These prompts help you move from numbers to narrative — and from narrative to the next test. For accurate ROAS and CPA benchmarking, cross-reference outputs with the ROAS Calculator and Break-Even ROAS Calculator.
29. Campaign performance narrative
Use when: turning a data pull into a written performance update for stakeholders.
I am going to paste raw campaign performance data. Write a 300-word performance narrative for a non-technical stakeholder audience (CMO or founder level).
Structure:
1. One-sentence verdict: did this campaign work?
2. The 2 metrics that matter most, and what they tell us
3. The most surprising finding (positive or negative)
4. The one thing we would change immediately
5. Recommended next action
Rules:
- No jargon without explanation
- Lead with insights, not metrics
- Use specific numbers, not just percentages
Data:
[PASTE DATA]
30. A/B test results interpretation
Use when: you have test results but are unsure how to interpret statistical significance and practical significance.
Test description: [WHAT WAS TESTED]
Control performance: [METRIC — e.g., "CVR 2.3%, n=1,450"]
Variant performance: [METRIC — e.g., "CVR 2.8%, n=1,470"]
Test duration: [DAYS]
Business context: [WHAT THIS METRIC MEANS TO REVENUE — e.g., "$40 AOV, 100k monthly visitors"]
Provide:
1. Statistical significance (calculate or estimate, show your work)
2. Practical significance: what is the revenue impact if we roll this out?
3. Should we ship, test longer, or reject? Justify your recommendation.
4. What confounders should I check before shipping?
5. What follow-up test would you run next based on these results?
31. Monthly paid media report structure
Use when: building a templated monthly report for a client or internal team.
Channels covered: [LIST]
Reporting period: [MONTH]
KPIs tracked: [LIST PRIMARY KPIs]
Audience: [WHO READS THIS REPORT]
Build a report template with:
1. Executive summary (5 bullets max — written, not just numbers)
2. Channel-by-channel performance table (suggest column headers)
3. Creative performance section: format for showing top/bottom performers and the insight from each
4. Budget pacing section
5. Anomalies and explanations
6. Next month priorities (3 max)
For each section, write one example row or paragraph using placeholder data so the template is ready to fill in.
32. Attribution narrative for a mixed-channel campaign
Use when: explaining ambiguous attribution results to leadership.
Campaign: [CAMPAIGN NAME OR DESCRIPTION]
Channels used: [LIST]
Attribution model in use: [MODEL — last click, first click, linear, etc.]
The problem: [DESCRIBE THE ATTRIBUTION DISCREPANCY OR CONFUSION]
Help me write a 200-word attribution narrative that:
- Explains what the data shows at face value
- Explains why the attribution model creates a distorted picture
- Gives my best estimate of true contribution from each channel
- Proposes a more accurate measurement approach for next time
Assume the reader understands marketing but does not understand statistics.
33. Funnel drop-off diagnostic
Use when: you have funnel data showing a specific step with high abandonment.
Funnel: [DESCRIBE THE CONVERSION FUNNEL — e.g., "ad click → landing page → add to cart → checkout → purchase"]
Drop-off point: [STEP WITH THE BIGGEST DROP AND THE DROP RATE]
Product: [PRODUCT]
Price: [PRICE]
Target audience: [ICP]
Generate a structured diagnostic:
1. The 5 most likely causes of this specific drop-off, ranked by probability
2. For each cause: the diagnostic test I should run to confirm it (heatmap, survey, copy test, etc.)
3. For each cause: the fix if confirmed
4. The one experiment I should run first, and why
Also flag: are there any benchmark drop rates for this funnel type I should calibrate against?
34. Channel mix recommendation from first-principles
Use when: planning budget allocation for a new quarter.
Business context: [DESCRIBE BUSINESS — stage, revenue, margins, product type]
Current channel mix: [LIST CHANNELS AND ROUGH % OF BUDGET]
Current performance by channel: [PASTE OR DESCRIBE]
Goal for next quarter: [GROWTH TARGET OR CONSTRAINT]
Build a channel mix recommendation:
1. Evaluate each current channel: hold, scale, or cut — with one-sentence rationale
2. Identify one untested channel worth a 10% budget test, with justification
3. Recommend the reallocation in percentage terms
4. List the top 3 risks in this allocation
5. Define what success looks like at 30, 60, and 90 days
Ground your recommendations in what I have told you. Flag if you are making assumptions.
Claude prompts for brand voice and strategy
Strategy work is where Claude earns its keep for senior marketers. These prompts go beyond copy generation to help you think through positioning, messaging architecture, and brand voice systems. For a deeper framework, see our article on how to create a foundational ad creative strategy.
35. Brand voice guide from existing copy
Use when: formalizing a voice and tone that exists in practice but has never been documented.
I am going to paste examples of copy from our brand — ads, emails, product descriptions, social posts. Analyze this corpus and produce a brand voice guide:
1. Voice adjectives: 4 words that describe our voice, each with a one-sentence definition and one example from the corpus
2. Tone spectrum: how does tone shift across contexts (ad vs. support email vs. product page)?
3. Vocabulary rules: 5 words or phrases we use, 5 we never use
4. Sentence structure patterns: what makes our sentences sound like us?
5. What our voice is NOT: 3 brand voice archetypes we are clearly not
Format as a reference document a new copywriter could use immediately.
Copy examples:
[PASTE EXAMPLES]
36. Messaging hierarchy for a product launch
Use when: preparing for a new product, feature, or campaign launch.
Product being launched: [PRODUCT]
Audience segments: [LIST 2–3 SEGMENTS]
Launch goal: [AWARENESS / TRIAL / PURCHASE / WAITLIST]
Core claim: [THE ONE THING THIS PRODUCT DOES BETTER THAN ANYTHING ELSE]
Build a messaging hierarchy:
1. Master narrative: the overarching story of why this product exists now
2. Primary message: one sentence, works across all segments
3. Per-segment messages: tailored version of primary message for each segment (1–2 sentences each)
4. Supporting proofs: 3 facts, results, or stories that substantiate the primary claim
5. Objection responses: top 3 anticipated objections and the pre-emptive message for each
6. Messaging to avoid: 2 angles that are tempting but would undermine the positioning
Output as a one-page hierarchy document.
37. Brand positioning statement using the classic framework
Use when: drafting or stress-testing a formal positioning statement.
Product: [PRODUCT]
Target customer: [ICP — be specific]
Category: [COMPETITIVE SET — what category does this compete in?]
Differentiation: [WHAT YOU DO THAT COMPETITORS DO NOT]
Proof: [EVIDENCE FOR THAT DIFFERENTIATION]
Write 3 versions of a positioning statement using the format:
"For [TARGET CUSTOMER] who [NEED OR SITUATION], [BRAND] is the [CATEGORY] that [DIFFERENTIATED BENEFIT] because [PROOF]."
Version 1: rational, feature-led
Version 2: emotional, outcome-led
Version 3: challenger, category-reframing
After the three statements, recommend which one is most defensible long-term and explain why.
38. Tagline development session
Use when: exploring tagline options for a brand, product, or campaign.
Brand: [BRAND]
Core positioning: [ONE SENTENCE]
Audience: [ICP]
Emotion to evoke: [EMOTION — e.g., confidence, relief, ambition]
Generate 20 tagline candidates:
- 5 under 4 words
- 5 that start with a verb
- 5 that name a specific enemy, fear, or tension
- 5 that make a promise
For each, score it (1–5) on: memorability, differentiation, emotional resonance.
Then select your top 3 and explain what makes each work.
Do not use the words "better," "smarter," "faster," "future," "empower," or "transform."
39. Manifesto copy for a brand story page
Use when: writing the "About" or "Our Story" page with genuine narrative tension.
Brand: [BRAND]
Founding insight: [WHAT DID THE FOUNDER SEE THAT OTHERS MISSED?]
What the industry gets wrong: [THE PROBLEM WITH THE STATUS QUO]
What we believe: [YOUR CORE CONVICTION]
Who we serve: [ICP]
Write a 300-word brand manifesto for the About/Story page that:
- Opens with the industry's broken promise (not the founder's childhood)
- Builds to the conviction that drove the brand's creation
- Ends with a declaration of who you are here to serve and what you are here to change
- Reads like it was written by a human who is angry about something, not a brand team
Avoid: "we started in a garage," "we believe everyone deserves," "we're on a mission to."
40. ICP persona with psychographic depth
Use when: the standard demographic persona is not producing specific enough briefs.
Product: [PRODUCT]
Known demographics: [AGE, INCOME, LOCATION, JOB TITLE IF KNOWN]
Behavioral signal: [HOW WE ACQUIRED THEM OR WHAT THEY DO IN PRODUCT]
Write a psychographic ICP profile with:
1. Identity: how this person sees themselves, what they aspire to be
2. Threat: what they are afraid of — the failure mode they most want to avoid
3. Information diet: where they get their news, whose opinions they trust
4. Decision trigger: what would have to be true for them to buy today
5. Language: 5 phrases they would use to describe their problem, in their own words
6. The ad that would make them stop scrolling: describe it in detail
This persona should be specific enough that a copywriter could read it and immediately know what NOT to write.
41. Creative strategy brief for an agency or freelancer
Use when: briefing outside creative talent on a new campaign or creative test batch. For more on building this into a repeatable system, see agentic marketing with the AdLibrary API.
Campaign objective: [OBJECTIVE]
Target audience: [ICP]
Budget and timeline: [BUDGET / TIMELINE]
Channels: [LIST]
Creative formats needed: [LIST FORMATS AND QUANTITIES]
Brand voice: [BRIEF DESCRIPTION OR LINK TO GUIDE]
Constraints: [MANDATORY CLAIMS, LEGAL RESTRICTIONS, FORMATS TO AVOID]
Write a complete creative strategy brief including:
1. Strategic context (2 sentences: why this campaign, why now)
2. The single most important thing creative must communicate
3. The emotion we want to leave the viewer with
4. Creative territories: 3 distinct conceptual directions, each with a one-paragraph description and example visual/copy direction
5. What failure looks like: 3 creative executions we do NOT want
6. Success metrics: what results tell us the creative worked?
42. Campaign naming and theming
Use when: naming a campaign or series for internal alignment and external coherence.
Campaign description: [WHAT THIS CAMPAIGN IS DOING AND WHY]
Brand: [BRAND]
Duration: [HOW LONG IT RUNS]
Key message: [CORE MESSAGE]
Generate:
1. 5 campaign name options (internal codename style — clear, memorable, team-rallying)
2. 5 campaign theme options (external-facing — the concept or world the creative lives in)
3. For your top recommendation from each list: explain the strategic rationale
A good campaign name should be immediately understandable in a Slack message. A good campaign theme should make a designer's eyes light up.
Bonus prompts: research and synthesis
43. Synthesize research into a campaign insight
Use when: you have a pile of research and need the "so what" for a brief.
I am going to paste research from multiple sources: customer interviews, competitor ads, survey data, review mining. Your job is to synthesize it into a single campaign insight.
A campaign insight is: "[TARGET CUSTOMER] [TENSION OR PARADOX] because [UNDERLYING BELIEF], which means [CAMPAIGN OPPORTUNITY]."
After producing 3 candidate insights, evaluate each on:
- Truth (is it actually what the research says?)
- Tension (is there genuine conflict or paradox?)
- Actionability (can a creative team do something with this?)
Research:
[PASTE RESEARCH]
44. "Jobs to be done" interview question set
Use when: preparing for customer discovery interviews before a campaign.
Product: [PRODUCT]
Stage: [PRE-PURCHASE / JUST PURCHASED / LONG-TIME USER / CHURNED]
Goal: understand the job this product is hired to do and the switching moment
Write 12 interview questions designed to surface JTBD insights:
- 4 questions about the moment before purchase (what triggered the search)
- 4 questions about alternatives considered and why they were rejected
- 4 questions about what success looks like (how they know the job is done)
Rules:
- No leading questions
- All questions open-ended
- Focus on past behavior, not hypothetical future behavior
- Do not mention the product by name until question 9 at earliest
45. Trend analysis for content ideation
Use when: brainstorming content angles that align with cultural or industry momentum.
Industry: [INDUSTRY]
Brand perspective: [YOUR BRAND'S POINT OF VIEW]
Timeframe: looking 6–12 months ahead
Identify 5 emerging trends in this industry that are real but not yet mainstream. For each:
- Describe the trend in 2 sentences
- Explain why it is emerging now (driving forces)
- Suggest a content angle for our brand that is ahead of the curve
- Name the content format that best fits this angle
- Flag the risk: what happens if the trend does not materialize?
Prioritize trends where we have a credible, specific perspective — not just general awareness.
46. Objection map for a sales or landing page
Use when: building out a landing page or sales email and need to pre-empt resistance.
Product: [PRODUCT]
Price: [PRICE]
Target buyer: [ICP]
Stage: [COLD TRAFFIC / WARM RETARGETING / EXISTING CUSTOMER UPSELL]
Build a comprehensive objection map:
1. List every objection this buyer might have at this funnel stage
2. Categorize each as: price, trust, need, urgency, or alternatives
3. For each objection, write the 1–2 sentence response that resolves it without sounding defensive
4. Identify the top 3 objections that kill the most conversions at this stage
5. Suggest where on the landing page each response should appear
Format as a table: Objection | Category | Response | Placement.
47. Brief for a video testimonial
Use when: coaching a customer or advocate through recording a useful testimonial.
Product: [PRODUCT]
Customer: [CUSTOMER NAME, ROLE, COMPANY]
Result they achieved: [SPECIFIC RESULT — be quantitative if possible]
Intended use: [WHERE THIS VIDEO WILL BE USED]
Write a video testimonial brief and question guide:
1. The 3 questions to ask (designed to surface the result, the before state, and the "would you recommend" moment)
2. The key moment we need them to say (the quotable line)
3. Filming instructions: length target, setting, what to wear, what to avoid saying
4. The 30-second edit structure if we need a short version
Also write: an example of what a great answer to question 1 sounds like, so the customer understands the depth we are looking for.
48. Launch week content calendar
Use when: planning the content drumbeat for a product or feature launch.
Launch date: [DATE]
Product: [PRODUCT]
Channels: [LIST]
Audience size / type: [EXISTING CUSTOMERS / EMAIL LIST / SOCIAL FOLLOWING / ALL]
Build a launch week content calendar (7 days: 3 pre-launch, launch day, 3 post-launch):
For each day and channel:
- Content type and format
- Core message or angle
- CTA
- Any assets needed
Include:
- The one piece of content that does the most conversion work (and why)
- The content most likely to generate organic sharing
- The recovery message if launch day metrics underperform
Format as a table.
49. Retrospective prompt for a failed campaign
Use when: running a post-mortem on a campaign that did not hit targets.
Campaign: [DESCRIPTION]
Target KPI: [KPI AND TARGET]
Actual result: [ACTUAL RESULT]
Hypotheses going in: [WHAT DID YOU EXPECT TO WORK AND WHY]
Structure a campaign retrospective:
1. What happened: data summary in 3 bullet points
2. Why it happened: for each hypothesis, what does the evidence say — confirmed, refuted, or inconclusive?
3. What we missed: the assumption that turned out to be wrong
4. What we would do differently: 3 specific changes to the brief, targeting, or creative
5. What to test next: one focused test to recover learning or validate the core premise
Be direct. Do not soften the diagnosis.
50. Prompt for prompting Claude better
Use when: you are not getting useful outputs and want to systematically improve your prompts.
I am going to paste a prompt I wrote and the output I received. The output is not meeting my needs.
My task: [WHAT I WAS TRYING TO DO]
What is wrong with the output: [SPECIFIC PROBLEMS — too generic, wrong format, misses the point, etc.]
Constraint I cannot change: [ANY FIXED REQUIREMENTS]
Diagnose why my prompt produced this output. Then:
1. Identify the 3 specific weaknesses in my prompt
2. Rewrite my prompt to fix those weaknesses
3. Explain what each change does and why it will produce better output
My original prompt:
[PASTE PROMPT]
Output I received:
[PASTE OUTPUT]
What these Claude prompts don't replace
Claude is a reasoning and writing tool, not a data source. These prompts produce better output when you feed them real inputs: actual competitor copy, real customer review data, live CTR numbers. A prompt is only as good as the context you give it.
Claude also doesn't replace creative judgment. Prompt 9 (competitor analysis) will give you a pattern breakdown — it won't tell you whether that pattern is worth following or signals a saturated angle you should avoid. That call is yours. For live ad intelligence — what's actually running, how long it's been in-market, which creatives are scaling — adlibrary.com is the data layer that makes Claude's analysis grounded rather than speculative.
For a deeper look at running end-to-end Claude workflows for marketing, see how to use Claude for marketing and Claude for ad copywriting. If you're comparing models, Claude vs ChatGPT for marketers covers the practical tradeoffs.
Anthropic's own prompt engineering guide and Claude model overview are worth bookmarking alongside this library — the model card explains capability boundaries, and the prompting guide covers advanced techniques like chain-of-thought and few-shot examples that apply directly to these use cases.
Prompts are infrastructure. Build them once, refine them over time, and they compound.
Frequently Asked Questions
How do I write effective Claude prompts for marketing?
Effective Claude prompts for marketers share three traits: a defined role ("You are a direct-response copywriter"), a specific audience ("DTC supplement brand targeting fitness-curious women 28–40"), and an explicit output format ("Write 5 variants, each under 40 words, labeled by type"). Generic prompts produce generic output — the constraint is the work. Start with a Claude Project system prompt that sets your brand context once, then your individual prompts build on it.
Which Claude model is best for ad copy?
Claude 3.5 Sonnet and Claude 3.7 Sonnet handle most ad copy and research tasks well. For high-volume prompt batches where cost matters, Haiku is faster and cheaper with only minor quality trade-offs on structured tasks. Claude Opus is worth the cost for complex strategic work — positioning statements, messaging hierarchies, brand manifesto drafts — where depth of reasoning matters more. Anthropic's model overview has current capability comparisons.
Can I use these prompts with ChatGPT?
Yes. The structural logic — role, audience, constraint, format — applies to any LLM. Claude and ChatGPT behave differently on creative tasks: Claude tends to follow formatting and length constraints more reliably, and its outputs on brand voice work are usually less generic out of the box. If you're running a head-to-head on your specific use case, see Claude vs ChatGPT for marketers.
How specific should my [BRACKETED VARIABLES] be?
As specific as possible. "DTC supplement brand" is weak. "AG1 — all-in-one greens powder, $79/month subscription, primary buyer is health-conscious professional males 30–45 who don't have time for multiple supplements" is strong. The model cannot invent specificity you haven't provided. Every vague variable is a place where Claude defaults to a generic pattern.
Do these prompts work for B2B marketing?
Yes, with one adjustment: B2B buying cycles are longer and involve multiple stakeholders. When using prompts 1–8 (ad copy), set the funnel stage explicitly — most B2B ads work better at awareness and consideration than direct conversion. Prompts 35–42 (brand and strategy) are particularly strong for B2B, where positioning clarity and messaging hierarchy matter more than they do in high-volume DTC.
Further Reading
Related Articles

Claude for Ad Copywriting: Prompts, Workflows, and Real Examples
Five prompt patterns for Claude ad copywriting that produce testable output — hook generator, pain amplification, UGC scripts, and platform-native rewrites. Includes a worked example.

Claude vs ChatGPT for Marketers: Which LLM Fits Your Workflow
Task-by-task comparison of Claude and ChatGPT for marketers. Long-form writing, ad copy, competitive research, context windows, and opinionated picks by role.

How to Use Claude for Marketing: The 2026 Playbook for Teams and Solo Operators
Claude workflows for performance marketers: competitor teardowns, ICP research, ad copy with hypotheses, email sequences. Honest on where not to use it.
Claude Code, Agentic Workflows, and the Future of Vibe Marketing
Analyze the impact of Claude Code on the agentic market and learn how to use it with the AdLibrary API to master vibe marketing workflows.

Claude for Creative Briefs: A Structured Workflow for Ad Teams
Write production-ready ad creative briefs with Claude in 12 minutes. Two-pass workflow, seven-section template, and hook matrix for ad teams.