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murat

Murat Bock

Founder & Fullstack Developer

Articles by Murat Bock

Meta Verified badge shown next to an advertiser profile on a phone screen
Creative Analysis,  Advertising Strategy

Does the Meta Verified Badge Move Conversion?

No published study shows a Meta Verified badge conversion lift. Here's the trust-signal mechanism, where it should matter, and how to test it yourself.

Meta ads EU compliance split into two separate regulatory tracks
Advertising Strategy,  Competitive Research

Meta's Two EU Shakeups Are Not the Same Story

Meta ads EU compliance splits into two unrelated 2026 rules: DMA consent-or-pay and the TTPA political-ad ban. See which hit your account.

ChatGPT ads vs Meta ads placement architecture comparison
Advertising Strategy,  Platforms & Tools

ChatGPT Ads vs Meta Ads: One Interrupts, One Waits

ChatGPT ads vs Meta ads compared: placement architecture, tier-gated reach, targeting signals, buying models, and the measurement gap that separates them.

ChatGPT ads GDPR consent split: personalized versus contextual-only targeting pools
Advertising Strategy,  Platforms & Tools

ChatGPT Ads GDPR Consent Splits Your Audience in Two

GDPR didn't block ChatGPT ads in the EU. It split targeting into a consented pool and a contextual-only pool, and that split changes campaign design.