Facebook Ad Library Search
Find any Facebook ad in seconds. Search by brand, keyword, or industry — across Facebook, Instagram, and 5 more platforms.
Find Any Facebook Ad — Active or Archived
The official Facebook Ad Library only shows active ads on Meta platforms. AdLibrary.com gives you Facebook ads plus TikTok, YouTube, Google, and LinkedIn — with a full archive of paused ads and performance signals.
About the Facebook Ad Library
What You Can See in the Facebook Ad Library
The Facebook Ad Library is Meta's free transparency tool. It indexes every ad currently running across Facebook, Instagram, Messenger, and the Audience Network — searchable by anyone without an account or login. The URL is facebook.com/ads/library despite the rebrand to Meta.
What Every Ad Shows
For each active commercial ad, you can see: the full ad creative (image, video, or carousel), the primary text and ad copy, headline and description, call-to-action button text, the advertiser's Facebook Page name and logo, which platforms the ad runs on (Facebook, Instagram, Messenger, Audience Network), the date it started running, its current status, and any A/B test variations the brand is testing simultaneously. This gives you a complete view of their current creative approach.
Political & EU Ads Reveal More
For political and social-issue ads, Meta provides additional transparency: estimated spending ranges (e.g., '$1,000–$5,000'), estimated impression ranges, demographic breakdowns by age and gender, geographic distribution showing where impressions were delivered, and the funding entity behind the ad ('Paid for by...'). Political ads are archived for 7 years even after they stop running.
In the EU and UK, the Digital Services Act (DSA) requires even more data for all ads — not just political. EU users can see targeting parameters (how the advertiser chose their audience), demographic reach breakdowns (who actually saw the ad), beneficiary and payer information, and all ads are retained for 1 year after their last impression. This makes the Facebook Ad Library significantly more powerful for European market research.
What's Missing for Professional Research
The Facebook Ad Library doesn't show any performance metrics for commercial ads — no impressions, clicks, CTR, engagement rate, or spend data. There's no historical archive: ads disappear the instant they're paused. There's no way to save ads, create collections, tag them, export data, or share findings with your team. No cross-platform coverage (TikTok, YouTube, Google, LinkedIn are absent). No monitoring alerts. And no API access for commercial ads.
For a step-by-step guide to getting the most out of the official tool — including search operators and advanced filter techniques most people miss — read our Facebook Ads Library complete research guide.
What AdLibrary.com Does That the Facebook Ad Library Can't
Every ad, one feed
Browse ads like a social feed. See platform, impressions, runtime, and creative — at a glance.
All platforms. One search.
Meta, Google, TikTok, YouTube, X, LinkedIn, Snapchat, Pinterest — search them all from a single search bar.
Research that pays for itself
Teams using ad library find winning creatives faster and stop wasting budget on guesswork. Typical results after 3 months of using adlibrary.com:
0x
ROAS
-0%
Ad spend
Save. Tag. Reuse.
Build your swipe file. Organize winning ads into folders and never lose a reference again. (You can even share with non-users, like your clients)
Facebook Ad Research at Scale
Individual ad lookups work fine in the Facebook Ad Library. But the moment you need to scale — tracking 10 competitors simultaneously, monitoring new campaign launches across an entire industry, building a reference library of winning creative, comparing strategies across platforms — the official tool hits a wall.
AdLibrary.com is built for that scale:
- Automatic competitor monitoring. Instead of manually checking the Facebook Ad Library every day, set up monitoring for specific brands and get notified when they launch new ads or change their creative strategy. Set it once, stay informed continuously.
- Performance signals that matter. The Facebook Ad Library shows you every ad but gives you no way to distinguish winners from losers. AdLibrary.com adds estimated impression data and ad longevity signals — so you can see what's actually working, not just what's running.
- Cross-platform competitive view. A brand's Facebook strategy is just one channel. See their Facebook, TikTok, YouTube, Google, and LinkedIn ads side by side to understand how they adapt messaging, creative format, and offers per platform. This context is impossible to get from the Facebook Ad Library alone.
- Build a living swipe file. Save Facebook ads to organized collections, tag them by theme or campaign type or client, add notes with your analysis, and share with your team. Unlike screenshots buried in folders, your research stays structured, searchable, and permanently accessible.
- Programmatic access via API. Pull Facebook ad data into your own dashboards, client reports, CRM enrichment pipelines, or AI agent workflows. Automate the competitive intelligence work that currently takes hours of manual browsing.
See the Facebook Ad Library — Upgraded
Facebook Ads + Every Other Platform
Type any brand name, keyword, or URL into AdLibrary.com. See every ad they're running across Facebook, Instagram, TikTok, YouTube, Google, LinkedIn, and mobile ad networks — all in one search. Filter by platform, country, ad format, date range, and estimated performance.
Save what you find to collections. Tag ads by theme, campaign type, or client. Share with your team. Export for reporting. Build the permanent competitive intelligence archive that the Facebook Ad Library can't offer — across every platform your competitors advertise on.
Our Ad Database — Way Bigger Than Facebook's
200M+ Google ads
largest database online from Google Ads Transparency Center (incl. YouTube)
50M+ Meta ads
Facebook, Instagram & Threads from the Meta Ad Library
Mobile and Gaming ads
We also have a big native network for checking mobile and native gaming ads and advertorials
Tiktok, X and Pinterest Ads
For absolute Gen Z social media capture
Constantly thriving to be the best
We are constantly improving our platform to give you all the results and actionable insights. We already had Linkedin integrated and will bring it back and Snapchat will be integrated soon. And we will be the first to integrate ChatGPT ads as soon as they release.
Teams Trust AdLibrary.com Over the Facebook Ad Library
Agencies managing client competitive reports, growth teams optimizing creative strategy, and e-commerce brands researching winning ad formats all use AdLibrary.com as their daily intelligence tool. It replaces the workflow of checking the Facebook Ad Library, Google Ads Transparency Center, TikTok Creative Center, and LinkedIn Ad Library separately — one search, one interface, one archive, one team workspace.
Related Pages
- Facebook Ads Library: Research Guide — Search tips, 7 use cases, common mistakes.
- Meta Ad Library Guide — Complete Meta Ad Library guide.
- How to Analyze Facebook Ads
- Facebook Ad Library API
- How to Spy on Competitor Ads
- Best Facebook Ad Library Alternatives
- AdLibrary vs Meta Ad Library
- Instagram Ad Library
- TikTok Ad Library
- Google Ads Library
Our Ads Library Pages
What our customers say
“Found a competitor's entire funnel in 2 minutes. New campaign launched same day.”
Media Buyer , running $500k/month
Start Searching Facebook Ads Now
Try the best Facebook ad library alternative
Facebook Ad Library — Quick Answers
What is the Facebook Ad Library?
Meta's free, public transparency tool showing every active ad on Facebook, Instagram, Messenger, and the Audience Network. Available at facebook.com/ads/library without any account or login. Originally launched in 2019 as the Facebook Ad Library, rebranded to Meta Ad Library in 2021 when Facebook became Meta.
Is it the same as the Meta Ad Library?
Yes — identical tool, just rebranded. The URL is still facebook.com/ads/library and the functionality hasn't changed. See our Meta Ad Library guide for the full breakdown.
Can I search Facebook ads on AdLibrary.com?
Yes. AdLibrary.com indexes 50M+ Facebook and Instagram ads alongside 200M+ ads from Google, YouTube, TikTok, LinkedIn, and mobile ad networks. One search covers all platforms — no need to check each ad library separately.
Do ads disappear from the Facebook Ad Library?
Yes — commercial ads are removed immediately when an advertiser pauses or stops them. There's no historical archive for commercial ads. Political ads are kept for 7 years, and EU/UK ads are retained for 1 year. On AdLibrary.com, all ads are permanently archived so you can research past campaigns and track creative evolution.
Can I get performance data?
Not from the official Facebook Ad Library — it shows zero performance metrics for commercial ads. No impressions, clicks, CTR, or spend. The best free proxy is ad longevity: ads running for weeks or months are likely profitable. AdLibrary.com adds estimated impression data and longevity signals to help separate winners from noise.
Can I save ads from the Facebook Ad Library?
The official tool has no save, bookmark, or export functionality. Every research session starts from scratch. AdLibrary.com lets you save ads to collections, tag them by theme or client, add notes, and share with your team — building a permanent, searchable competitive intelligence library.