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See all ads on AdLibrary →Yonex was founded in 1946 in Niigata by Minoru Yoneyama, initially as a manufacturer of wooden floats for fishing nets. The company pivoted to sporting goods and became the world's leading badminton equipment brand. Yonex rackets are used by a majority of top-ranked professional badminton players worldwide. The brand also holds significant market share in tennis, golf, and snowboarding equipment.
