
Discover The New Originals's top-performing Google/AdMob ads. Analyze creatives, messaging, and campaign performance.
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See all ads on AdLibrary →The New Originals (TNO) is an Amsterdam streetwear brand founded in 2015 by Rizky Lasahido, Maru Asmellash, and Eben Badu — three friends who started a fashion and music blog in 2011. The brand makes performance clothing for creatives, rooted in Amsterdam's multicultural identity. High-profile solidarity campaigns and community-first storytelling have made TNO one of the Dutch fashion scene's most culturally significant labels. Also searched as The.