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See all ads on AdLibrary →Teremana Tequila is Dwayne 'The Rock' Johnson's premium spirits brand, launched in 2020. Produced in the highlands of Jalisco, Mexico, the tequila hit 300,000 cases in Year 1 and surpassed 1 million cases by 2023, reaching a reported $3.5B valuation. Teremana became the model for celebrity-founded spirits brands through Dwayne's disciplined use of his own social platforms and the viral 'Teremana Monday' ritual. Also searched as Teremana.
