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See all ads on AdLibrary →Surely Wine is an Austin-based non-alcoholic wine brand founded in November 2020 by Ryan Hanson and Justin Mares. The brand uses dealcoholization technology to produce NA wines that genuinely replicate the taste and complexity of traditional wine — addressing the quality gap that had made non-alcoholic wine a reluctant compromise for most consumers. Surely grew via DTC subscription targeting wine lovers participating in the sober-curious movement, Dry January, and alcohol-reduction trends, positioning itself as a product for people who love wine but want to drink less. The brand has expanded into retail and broadened its SKU range to include sparkling rosé, white, and red options. Also searched as Surely.
