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See all ads on AdLibrary →Somethinc was founded in May 2019 by Irene Ursula, previously of BeautyHaul, to bring clinical actives skincare to Indonesian consumers at accessible prices. Within months it became the number-one skincare brand on Shopee Indonesia. The brand's K-beauty-influenced product line — serums, essences, sunscreens — appeals to ingredient-savvy millennials and Gen Z.
