Discover Smol's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Smol was founded in 2018 by Paula Quazi and Nick Green to take on Procter & Gamble's Ariel and Unilever's Persil with a subscription model delivering concentrated plastic-free laundry and dishwasher tablets in cardboard packaging. The brand scaled rapidly through aggressive DTC paid social and TV advertising.
