Discover Sleepy Owl's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
Young urban Indians upgrading their at-home coffee with cold brew.
B2C · Ages 18-24, 25-34 · Mid-market · 51-200 employees · Small business
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See all ads on AdLibrary →Sleepy Owl is a New Delhi-based coffee brand co-founded in 2016 by Ajai Thandi, Ashwajeet Singh, and Arman Sood. It pioneered cold brew in India with its signature overnight brew bags and concentrated cold brew shots, expanding into hot brew formats and instant coffee to capture the broader at-home coffee market. Also searched as Sleepy.
