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See all ads on AdLibrary →SkinnyPop was founded in 2010 in Chicago with a radical premise: popcorn made from only three ingredients — popcorn, sunflower oil, salt. The brand rapidly became the premium popcorn shelf leader and was acquired by Amplify Snack Brands for $1.6B in 2014. Amplify was later acquired by Hershey, giving SkinnyPop access to national distribution and significant media investment.
