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See all ads on AdLibrary →SirDavis is a premium American whisky created by Beyoncé Knowles-Carter in partnership with Moët Hennessy (LVMH), launched in August 2024. The brand is named in honor of Davis Hogue, Beyoncé's paternal great-grandfather and a Prohibition-era moonshiner who hid bottles in cedar tree knots for friends and community. The mash bill — 51% rye, 49% malted barley — is rare in American whisky, and production was overseen by Dr. Bill Lumsden, the award-winning master distiller behind Glenmorangie and Ardbeg. The whisky is aged in American oak and finished in Pedro Ximénez sherry casks, producing a flavor profile that bridges American rye robustness with the elegance of Japanese and Scotch whisky traditions. Retailing at $89, SirDavis launched with global availability across the US, select airports (LAX, JFK, SFO), and London, Paris, and Tokyo boutiques, instantly establishing luxury-tier positioning.
