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See all ads on AdLibrary →Ritual Zero Proof is a Chicago-based non-alcoholic spirit alternative brand co-founded in 2019 by Marcus Sakey, GG Sakey, and David Crooch. It produces 1:1 NA replacements for whiskey, gin, tequila, and rum designed to swap directly into any cocktail recipe. Diageo invested via Distill Ventures; the brand is distributed at Target, Whole Foods, and Total Wine. Also searched as Ritual.
