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See all ads on AdLibrary →Purple is a Utah-based sleep brand founded in 2015 by brothers Tony and Terry Pearce. The company's hyper-elastic polymer Purple Grid technology differentiates it from foam mattresses by offering pressure relief and airflow simultaneously. Purple's viral 'Raw Egg Test' video, which showed an egg surviving on the Grid under a glass slab, generated tens of millions of views and established the brand on Facebook and YouTube.
