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See all ads on AdLibrary →PrettyLittleThing is a Manchester fast-fashion brand founded in 2012 by Umar Kamani, son of Boohoo co-founder Mahmud Kamani. Acquired by Boohoo Group in 2017, PLT became famous for its celebrity collaborations — most notably appointing Love Island star Molly-Mae Hague as Creative Director — to target 16–24 female shoppers.
