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See all ads on AdLibrary →Plaud Note is a Shenzhen-based AI hardware brand founded in 2023 by Nathan Xu that produces a credit-card-sized AI voice recorder that magnetically attaches to an iPhone. Launched on Kickstarter in June 2023, the brand reached over 1 million units sold across 170 countries and an estimated $250M+ in 2025 revenue through an overseas-first DTC strategy. Also searched as Plaud.