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See all ads on AdLibrary →Perelel was founded in 2020 by Alex Taylor, Victoria Thain Gioia, and OB/GYN Dr. Banafsheh Bayati in Los Angeles. Frustrated by gaps in prenatal nutrition, the founders created stage-specific vitamin packs designed for each trimester plus postpartum — a model that recognizes pregnancy nutrition needs shift significantly over time. The co-founder physician credential is central to the brand's trust positioning.
