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See all ads on AdLibrary →Parívie (pronounced 'par-ee-vee') is a luxury skincare brand launched in May 2025 by Paris Hilton and co-founder Alexandra Marsh as a joint venture between Hilton's 11:11 Media company and direct-response marketing powerhouse Guthy-Renker. The name combines 'Paris' and 'vie' (French for 'life'), reflecting the brand's connection to Hilton's always-on-the-go lifestyle. The debut collection of six products is powered by inPHinite Youth Technology, a proprietary blend developed exclusively for the brand over a two-year development period. Parívie launched DTC-only with a planned retail expansion in 2026.
