Discover Parade's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Parade is a New York DTC underwear brand founded in 2019 by Cami Téllez. The brand became notable for its radically inclusive approach — diverse body representation, a wide size range, and a community-co-creation model where Instagram followers voted on colorways. This approach turned customers into brand evangelists and built a Gen Z community that scaled organically alongside paid investment.
