Discover Parade's top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
Young women who want colorful, comfortable, size-inclusive underwear from a community-driven brand.
B2C · Mostly women · Ages 18-24, 25-34 · Mid-market · 51-200 employees · Startup
Get unlimited access to analyze competitor ads, save creatives, and discover winning strategies.
See all ads on AdLibrary →Parade is a New York DTC underwear brand founded in 2019 by Cami Téllez. The brand became notable for its radically inclusive approach — diverse body representation, a wide size range, and a community-co-creation model where Instagram followers voted on colorways. This approach turned customers into brand evangelists and built a Gen Z community that scaled organically alongside paid investment.
