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See all ads on AdLibrary →Oysho is an Inditex DTC brand founded in 2001, originally positioned as a lingerie specialist before successfully pivoting to athleisure and activewear. Now covering yoga, running, swimwear, and intimates, Oysho competes with specialist athletic brands while leveraging Inditex's fashion-speed supply chain and global digital infrastructure. With stores in 60+ countries and a strong DTC web presence, the brand runs sophisticated paid-social campaigns targeting active women 18–35.
