Discover October's Very Own (OVO)'s top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
Drake fans and streetwear buyers who treat limited-drop apparel as a status symbol.
B2C · Ages 18-24, 25-34 · Premium · 51-200 employees · Small business
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See all ads on AdLibrary →October's Very Own (OVO) is a Toronto-based lifestyle and apparel brand founded in 2011 by Drake, Oliver El-Khatib and Noah '40' Shebib. The brand converts Drake's global celebrity into DTC apparel sales through limited drops, an owl logo that functions as a cultural status symbol, and retail flagship stores in Toronto, New York, Los Angeles and London. Also searched as October's.
