Discover October's Very Own (OVO)'s top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
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See all ads on AdLibrary →October's Very Own (OVO) is a Toronto-based lifestyle and apparel brand founded in 2011 by Drake, Oliver El-Khatib and Noah '40' Shebib. The brand converts Drake's global celebrity into DTC apparel sales through limited drops, an owl logo that functions as a cultural status symbol, and retail flagship stores in Toronto, New York, Los Angeles and London. Also searched as October's.
