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See all ads on AdLibrary →Oleana was founded in 1992 by Signe Aarhus, Hildegunn Møster, and Kolbjørn Valestrand near Bergen as a direct response to Norwegian textile factories offshoring production. The founders — former Dale of Norway employees — believed a flat-structured, vertically integrated company could produce premium knitwear competitively in Norway. Designer Solveig Hisdal joined early and shaped the brand's signature merino-and-silk aesthetic, drawing on Norwegian folk motifs rendered in a contemporary palette. Today Oleana produces in Arne Fabrikker, a historic mill in Arna, and sells through DTC online, museum shops, and high-end boutiques worldwide. The brand is a rare example of a luxury fashion brand where 'made in Norway' is literally and consistently true.
