Discover Odele Beauty's top-performing TikTok ads. Analyze creatives, messaging, and campaign performance.
Women shopping mass retail for affordable clean hair care.
B2C · Mostly women · Ages 25-34, 35-44, 45-54 · Budget · 11-50 employees · Startup
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See all ads on AdLibrary →Odele Beauty is a Minneapolis-based women-owned clean hair care brand founded in 2019 by Lindsay Holden, Britta Chatterjee, and Shannon Kearney — all former Target employees. Launched exclusively at Target in January 2020, Odele expanded to Ulta and CVS after a 3-year Target exclusivity period. Also searched as Odele.
