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See all ads on AdLibrary →Oddbox was founded in 2016 by Emilie Vanpoperinghe and Deepak Ravindran in London. The brand rescues fruit and vegetables rejected by supermarkets for cosmetic imperfection or surplus and delivers them to subscribers weekly or fortnightly. Its anti-food-waste mission has driven rapid organic growth, crowdfunding investment, and press coverage, making it the UK's largest independent wonky veg box service.
