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See all ads on AdLibrary →Oatly invented commercial oat milk in Sweden in 1994 and relaunched with a provocative, anti-dairy brand voice in 2012 under CEO Toni Petersson. The brand triggered a global oat milk shortage, ran a polarizing Super Bowl 2021 ad, navigated a Blackstone investment controversy, and went public on Nasdaq. Oatly remains the defining name in the oat milk category.
