Discover Oatly's top-performing Facebook ads. Analyze creatives, messaging, and campaign performance.
Environmentally minded millennials and baristas choosing oat milk over dairy.
B2C · Ages 25-34, 35-44 · Premium · 1001-10000 employees · Global brand
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See all ads on AdLibrary →Oatly invented commercial oat milk in Sweden in 1994 and relaunched with a provocative, anti-dairy brand voice in 2012 under CEO Toni Petersson. The brand triggered a global oat milk shortage, ran a polarizing Super Bowl 2021 ad, navigated a Blackstone investment controversy, and went public on Nasdaq. Oatly remains the defining name in the oat milk category.
