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NYX Professional Makeup DTC (L'Oréal)

NYX Professional Makeup DTC (L'Oréal) TikTok Ads

nyxcosmetics.com

Also known by: nyxcosmetics.com

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About NYX Professional Makeup DTC (L'Oréal)

NYX Professional Makeup was founded in 1999 by Toni Ko and acquired by L'Oréal in 2014 for approximately $500M. Known for professional-quality affordable cosmetics and a strong MUA following, NYX operates DTC via nyxcosmetics.com. Also searched as NYX.