
Discover NYX Professional Makeup DTC (L'Oréal)'s top-performing Instagram ads. Analyze creatives, messaging, and campaign performance.
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See all ads on AdLibrary →NYX Professional Makeup was founded in 1999 by Toni Ko and acquired by L'Oréal in 2014 for approximately $500M. Known for professional-quality affordable cosmetics and a strong MUA following, NYX operates DTC via nyxcosmetics.com. Also searched as NYX.