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See all ads on AdLibrary →NUDE Project is a Barcelona-based streetwear brand founded in 2019 by Bruno Casanovas and Alejandro Benlloch, who started the brand from their university dorm room with €600. The brand built its following entirely on YouTube documentary content — a long-form transparency-first format that gave viewers an inside view of building a fashion brand from scratch — and drop culture mechanics that created genuine purchasing urgency. By 2023, NUDE Project had reached nearly $30 million in revenue, with seven stores across Spain and Italy and sales to 200 countries, all without traditional wholesale distribution. Named to Forbes Under 30 Europe in 2024. Also searched as NUDE.
