Discover Naturium's top-performing TikTok ads. Analyze creatives, messaging, and campaign performance.
Ingredient-literate shoppers wanting affordable, active-driven skincare.
B2C · Mostly women · Ages 18-24, 25-34, 35-44 · Budget · 51-200 employees · Mid-market
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See all ads on AdLibrary →Naturium is a Los Angeles-based ingredient-led skincare brand co-founded by content creator Susan Yara and Ben Bennett in 2019. Built on Susan's skincare educator YouTube community, the brand was acquired by e.l.f. Beauty for $355 million in 2023 and distributed through Target, Ulta, and CVS.
