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See all ads on AdLibrary →M.O.I Cosmetics is a Vietnamese DTC cosmetics brand founded in 2016 by superstar singer and model Hồ Ngọc Hà. The brand is known for bold colour cosmetics — particularly lip products — and positions itself as a premium Vietnamese alternative to imported K-beauty and Western cosmetics. M.O.I's celebrity founder gives it organic media reach and aspirational appeal with Vietnamese consumers. Also searched as M.O.I.
