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See all ads on AdLibrary →Lucky Saint is a premium British non-alcoholic lager founded in 2018 by Luke Boase and brewed in Bavaria, Germany. Boase launched the brand after becoming frustrated with the quality of UK alcohol-free beer options, spending two years collaborating with European breweries to develop a product that could stand alongside premium lagers in taste and presentation. Lucky Saint is the brand behind the 'Not Another Beer Co Ltd' entity incorporated in the UK in August 2017. The brand became the first NA lager to crack meaningful UK pub draught placement — a critical credibility and trial milestone in a market where on-premise consumption drives brand perception. In 2023, Lucky Saint raised more than £10M in a Series A round led by JamJar Investments (the private equity arm linked to Innocent Drinks) and Beringea VCT — the largest Series A raised by an alcohol-free beer brand in Europe at the time. DTC subscription and UK supermarket listings round out the distribution model. Also searched as Lucky.
