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See all ads on AdLibrary →Lily's Sweets was founded in 2010 in Boulder by Cynthia Tice to create chocolate sweetened with stevia for diabetics and low-carb dieters. The brand became the category anchor for no-sugar-added chocolate in natural retail. Hershey acquired Lily's for $425M in 2021, recognizing that low-sugar confectionery had moved from niche to mainstream. Also searched as Lily's.
